Services

How I work

Your expertise gives the content its substance. I help identify what you want readers to understand and develop a point of view that reflects your own thinking. Then I research what needs support and shape the ideas into clear writing that sounds like you.

I can work with your existing materials or start from scratch.

Original articles

Research-based blog posts and feature articles with a distinct point of view. I develop an angle that gives readers valuable information with clear next steps.

My experience includes:

  • B2B SaaS
  • Healthcare SaaS
  • Insurance
  • IT staffing
  • Digital marketing
  • AI in marketing
  • SEO and AI search

Ebooks and white papers

Longer pieces that need a clear argument and a consistent thread from beginning to end. I can organize existing source material, develop the outline, and research gaps before drafting.

The work can include educational ebooks, white papers, buyer’s guides, and reports that help business readers evaluate a problem or a decision.

Bring me a fully formed brief or the beginnings of an idea. I’ll take it from there.

Newsletters

Newsletters that keep your readers informed and give them a reason to keep opening your emails. I help select relevant topics and source material, then write each issue in your brand’s voice.

I can develop the theme, select the featured articles, and write the accompanying blurbs, or work from a detailed brief. I can also adapt your existing articles for email and edit newsletter drafts for relevance and flow, making sure each section earns its place.

Substantive editing

I check whether a draft delivers what its title promises, where the explanation needs more substance, and whether the claims hold up. I preserve strong existing language and make revisions that fit the client’s voice.

I work with both human-written and AI-assisted drafts. The finished piece needs to sound natural, with specific language and an argument the reader can follow and act on.

Make your expertise matter to your readers.

Whether you’re starting with an idea or refining an existing draft, I’ll help you make the connection between what you know and what your audience needs to know.

Get in touch